Our Products Have Long Term Creditability And Tenurity: Wenrui Machinery

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Read the exclusive views of Mr. Chen Yonglin, Technical Director, Wenrui Machinery (Shandong) Co., Ltd during short duration face to face interaction with The Pulp and Paper Times.

Our Products Have Long Term Creditability And Tenurity

Wenrui Machinery (Shandong) Co., Ltd. was established in 1956, is located in Anqiu city, Shandong Province. Wenrui has 3 production bases with an area of 323,000m², and the workshop area is 180,000m². Our continuous efforts and innovation make our products quality and market share keep a leading position in this industry.  Wenrui an ISO 9001, is the largest pulp washing, screening, bleaching & alkali recovery equipment R & D base in China pulp & paper industry. It is an important technical supporting enterprise recognized by National Environmental Protection Bureau and a national high and new technology enterprise. Wenrui Machinery has a Pulp & Paper Machinery Engineering R & D Center, a Pulp & Paper Making Institute of Shandong Province, with strong technical & manufacturing facilities, and  perfect customer service system. Exclusively talking to The Pulp and Paper Times, Mr. Chen Yonglin, Technical Director,  Wenrui Machinery (Shandong) Co., Ltd shares his views....

What is your Market share in India? What percentage you have in Pulp bleaching and Equipments?

As consider the India Market in 2005, we already have 25 installations; in top Paper Mills we have installed many systems. We are very popular in India for bleaching and washing equipments because of fewer projects based on Agro.

How do you facing the competition from Indian paper machine and Equipments manufacturing Company? What is your strategy?     

Yes, there is local competition and some of the companies are making low quality equipments but as quality wise our products have long term creditability and tenurity, so we have our advantage in the market.

Any new Innovation that you are bringing in your product portfolio?

Possibly yes; we have developed some new equipment like Tenzo wash press in washing systems.

How do you see the growth of India Paper Industry? Especially, the next five years?  

In the future of 5 to 10 years, I think, Indian Paper Industry will be having speedy growth. There could be either way of growth and Industry may grow by 5 to 10 percent this year. India, as compatibly with the other BRICKS countries, likes South Africa, Russia, China and Brazil; there are two points where India is strongly growing, first one is 'Living of Standard' of Indian people boosting tissue and packaging paper demand multifold. Secondly, Central Government has very strict environmental policy to make the pollution under control. So lots of Paper mills have to update their manufacturing facilities in the context of pollution norms. Here we come to provide very suitable tenurity to the local paper industry.

Indian Government is all set to implement the GST tax regime from April 2017. How do you see it will impact on Capital Goods manufacturing and selling?

GST is very good for nation and overseas manufactures. We can get some good benefits from this regime. We will definitely make strategy for the market and would decide how we can remain competitive in front of local supplier.

Please give some names of the paper mills where you are supplying?    

We have got of our first big order from Bindal Paper. We have also other paper mills in our client list like Star Paper, J K Paper and Seshasayee Paper and Boards.


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