Emami Paper is redefining procurement as the global pulp price cycle has compressed to under 12–15 months

Emami Paper is redefining procurement as the global pulp price cycle has compressed to under 12–15 months
Procurement at Emami Paper Mills: Where Strategy Meets Resilience — insights shared by Mr. Sachin Goenka, Director at Emami Group of Companies, on LinkedIn
The Pulp and Paper Times| May 3, 2025 

In today’s unpredictable global markets, procurement is no longer just a back-end function—it’s a critical driver of resilience, continuity, and profitability. Nowhere is this more visible than at Emami Paper Mills Limited, where the procurement team has emerged as a key architect of the company’s success.

Operating in one of the most challenging procurement environments, Emami Paper faces a unique set of pressures:
•100% of pulp requirements are imported
• It is India’s largest importer of virgin pulp
•The global pulp price cycle has compressed from 3–4 years to under 12–15 months, marked by sharp and unpredictable swings

In this high-stakes landscape, Emami Paper has transformed procurement into a strategic powerhouse—turning market volatility into an opportunity for competitive advantage.
How Emami Paper is redefining procurement:

1. Deep Market Intelligence: Emami has built a sophisticated real-time intelligence network, monitoring global economic, political, and sectoral trends. Through active engagement with trade partners, international events, and supply-demand analytics, the company anticipates price movements and plans proactively.

2. Trust and Long-Term Relationships: 
Emami’s commitment to honoring contracts—even during volatile periods—has earned it a reputation as a dependable buyer. This trust translates into priority access to critical raw materials, even in supply-constrained markets.
3.Unwavering Commitment to Quality:
Despite cost pressures, Emami refuses to compromise on quality. This consistency has strengthened customer trust and reinforced the company’s premium brand positioning across market cycles.
4. Broad-Based Supplier Network
By significantly diversifying its supplier base, Emami has gained greater flexibility in pricing, payment terms, and supply security. In recent years, the number of vendors meeting procurement benchmarks has tripled, boosting resilience.

5.Value Engineering and Flexibility
Emami’s agile approach allows it to shift between virgin pulp and wastepaper depending on market conditions. Meanwhile, continuous value engineering initiatives have optimized raw material use—containing costs without sacrificing product performance.

A Strategic Pivot for the Future

“At Emami Paper, procurement is no longer just about purchasing raw materials—it’s about embedding agility, trust, and long-term sustainability into our operations,” the company stated. “In a world defined by constant change, we’ve chosen to invest in preparedness and precision.”

As global supply chains continue to face disruptions, Emami Paper Mills stands as a model of how procurement can become a frontline weapon in navigating uncertainty—and securing future growth.
 

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