New wave of paper innovations: OGR, Pharma Print, and High BF Paper for Bags — Mr. Kishan says success lies in understanding customers, not just selling paper

New wave of paper innovations: OGR, Pharma Print, and High BF Paper for Bags — Mr. Kishan says success lies in understanding customers, not just selling paper

The Pulp and Paper Times

Hyderabad, India – In a recent interview on PapExpo Talks, Mr. Thakur Kishan Singh, a prominent figure and Platinum Sponsor of PAPEXPO 2025, shared insightful perspectives on the paper industry, highlighting the paramount importance of service, innovation, and sustainability. As the representative of Tirumala Balaji Paper Private Limited, a key distributor for Emami Paper Mills Ltd. and West Coast Paper Mills across Andhra Pradesh and Telangana, Mr. Singh's company plays a vital role in the region's paper supply chain.

Established in 1968, Thirumala Bajaji Paper has grown under the leadership of the Singh family into a trusted name in the paper distribution business. The company is a proud distributor for two of India’s top paper manufacturers — Emami Paper Mills and West Coast Paper Mills — catering exclusively to the Andhra Pradesh and Telangana markets.

“Taking an order is easy, but delivering it on time is where the real challenge lies,” Singh emphasized, underlining how customer service is the secret sauce behind their sustained success. With multiple branches, including Hyderabad, Vijayawada, and Visakhapatnam, the company ensures seamless supply chain management across the states.

Understanding Customers Is Key

For Singh, success is rooted in deeply understanding customers’ needs. He highlighted that many clients may not be aware of subtle choices that can improve their margins. “For instance, if a client is using 58 GSM paper, we might recommend 56 GSM with the same quality for printing. This saves costs while delivering the same output,” Singh explained.

This advisory approach doesn’t just secure business but builds long-term trust and relationships—a cornerstone in the highly interconnected paper community. He elaborated that while securing orders is straightforward, the real challenge, and the path to limitless success, is consistently serving clients on time.

His company efficiently manages its extensive distribution network throughout Andhra Pradesh and Telangana, with a significant branch in Vijayawada overseen by his brother, Nikhil Singh, and active operations in Visakhapatnam and Hyderabad

The discussion also shed light on the dynamic evolution of the paper industry, particularly its commitment to innovation and environmentally friendly practices. Mr. Singh detailed several groundbreaking new products, including:

Oil and Grease Resistant (OGR) Paper: A significant advancement in food packaging designed to replace traditional newspaper use, ideal for items like burgers.

Paper for Straws: His company is a key supplier of paper used in the manufacturing of paper straws, aligning with the global shift towards eco-conscious alternatives.

Pharma Print: An innovative offering from Emami Paper Mills specifically developed to cater to the stringent requirements of the pharmaceutical sector.

High Strength Paper for Paper Bags: West Coast Paper Mills has introduced this durable paper, enabling the production of robust and reliable paper bags.

Challenging common misconceptions, Mr. Singh passionately advocated for paper as a fundamentally sustainable and eco-friendly material. He underscored paper's recyclability and clarified that the industry predominantly utilizes fibers from renewable sources such as sugarcane, wheat straw, rice straw, and sustainably harvested eucalyptus trees, rather than contributing to deforestation. He strongly asserted that myths suggesting paper avoidance benefits the environment are often propagated to serve the interests of competing industries.

Mr. Singh concluded with an encouraging message for aspiring young entrepreneurs, urging them to consider a career in the paper industry. He described it as a "loyal business" and a "very friendly industry" with promising future prospects. He advised new entrants to prioritize building strong client relationships, maintaining consistent communication, and meticulously managing finances, acknowledging the industry's credit-based operational model. He passionately encouraged promoting, loving, and utilizing paper, emphasizing that a focused approach on packaging and other innovative paper products could lead to an impressive 8% annual growth.

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