Parason Machinery: Embarking upon minimizing the Imports of Paper Machines

Parason Machinery: Embarking upon minimizing the Imports of Paper Machines

Parason Group is one of the largest manufacturers & suppliers of pulp and paper machinery. Renowned scientist & metallurgist Dr. Desarda is the Founder & Chairman of the Company. Parason started its first research unit for pulp and paper machinery in Year 1977. Parason is focused on Research & Development. Many types of research done by Parason have shown that the latest technology proposed by Parason not only enables Paper Mills to increase its Paper quality but also reduces the huge power consumption of machines which is the key point of profit for the Paper Industry. Parason offered products are widely used by Kraft, Tissue, Writing, Printing, and Hard Board Paper Mills. 

The Pulp and Paper Times touches the base of Parason Machinery and interacts with Mr. Shekhar Desarda of Managing Director about various market trends in paper machinery and opportunities emerging in paper machinery manufacturing. Here are his views:

28th November 2020 | The Pulp and Paper Times

Q: Recently Parason performed the 'Bhoomi Pujan' for the Paper Machinery Manufacturing unit, Please share your expansion plan? When it will be operational and what will be Parason's USP & Strategy for Paper Machinery manufacturing?

Our main motive behind starting a paper machinery manufacturing was to minimize the imports of paper machines in India. It was to provide excellent quality machines at affordable rates to Indian Paper Mills and to make India self-reliant in the Paper Industry sector.

Q: There has been a lot of suppliers in the Indian Paper Market for paper machinery, how does Parson stand out from other suppliers on quality and trustworthiness parameters?

Parason is known for the values we deliver. Our products speak for themselves. Our consistency towards manufacturing the best in the industry is intact and that makes us stand out from the others.

Q: What opportunities do prompt you to invest in the paper machinery segment?

The response of our clients for our machinery has always made us satisfied and encouraged to do more at the same time. Many of our clients have spelled to us about providing papermaking machines to them along with the pulp line. Motivation is also a kind of opportunity. We got the motivation and this set us into action.

Q: Parason is a global name in the Pulp mill and Stock preparation machinery section, what parameters and working ethics make you a global supplier?

We as an organization, lead a group of people who work to serve the industry. Our teams are always encouraged to bring out the best in themselves and their colleagues. We are open and honest in the business and we are committed to our values. Everyone in the organization works with rules and regulations and maintains their professional integrity. Our clients always get sound treatment from us both in terms of products and services. I think that makes us a good supplier in the domestic and global market.

Q: 'Research and Development' is a core activity for any machine manufacturing company; How Parason commands this activity to become a trustful supplier? Please explain

Parason was started with a Refiner Plates Unit. Parason is the first in-house research & development center for refiner plates in India. Our engineers with exceptional skills and talent in metallurgy are the pillars of our manufacturing activities. We have come a long way from a small foundry to entering different domains. Our prompt service makes us a trusted supplier.

Q: Any new product you are bringing for the paper industry in the coming future if yes, please explain.

This year, we have introduced the molded fiber products manufacturing line for industries that are willing to set up a new plant of biodegradable tableware and other molded fiber products with the use of bagasse and recycled paper. And our paper machinery manufacturing plant will be commencing shortly. So these are the new projects that we are focussing on right now.

Q: Return on Investment (ROI) has become an important issue as the paper industry is a capital intensive industry, being a capital equipment supplier, how does Parason ensure Paper Mills that the investment they made is secure.

We rely on the plan. The plan is developed strategically by our management and we abide by it. Deciding the level of the business, putting strong management in the front line, creating an effective business plan, and by correct evaluation, we make sure things will go well.

Q: Why does a Paper mill choose Parason's Machinery keeping in view of 'Productivity and Profitability' utmost priority for them?

The main aim of paper mills is to manufacture good quality paper at less cost. Parason Machinery provides the same. It is not feasible for all the mills to keep investing in machines now and then. Our machines are developed keeping in mind more productivity and profitability at lower maintenance costs.

Q: is Parason looking to invest more in the pulp machinery section in the shape of the acquisition of overseas companies?

Yes. Along with India, we already have our base in Brazil as well. And we are looking forward to expanding on the global canvas.

Q: Please tell us a few names of paper mills where you have supplied the machinery?

Well, that might take a while, but to name a few, it’s TNPL, West Coast Paper Mill, Agrimaster(Egypt), Ballarpur Industries, Emami Paper Mills, Kuantum Papers, Diyan Papers, Banwari Paper Mill, Mehali Papers, etc.

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